Finally, a cat food commercial that depicts the insobriety of a cat's mental landscape. If you've ever tried to imagine what a cat is seeing when he's dreaming -- or for that matter, what they're hallucinating when they're awake, the current Friskies commercial offers one possibility. There's a round popping sound at the beginning as the can of Friskies is opened and from that point on, you are down the rabbit hole with the tripping cat.
The beginning feels a bit Star Trek: a swirling, sentient Will'o'the Wisp released by the can opener (and that only the cat can see) leads our young tabby through the kind of portal Kirk and Spock often lept through on Trek. The looks on the cat face throughout his Alice-like Wonder Wander fill me with adoration for the cat: his face seems to say "Whoaaaaaaaaa...this is so cool..." the whole time.